for a better harmony between humans, wildlife and nature
* Information, awareness and education of the local population (explaining to locals why and how to protect the Gobi ecosystem and its wildlife, sharing results of scientific researchs with the local community)
* Community-based conservation and involvement of the local community in conservation actions and research (citizen science)
* Training and support of protected areas' staff and locals (capacity building)
* Eco-tourism, community-based tourism, photography and wildlife observation expeditions
* Local and international network for the protection of the Mongolian khulan